Instacart on Tuesday launched a suite of artificial intelligence tools for grocers to deliver more personalized shopping experiences and improve retail operations.

CEO Chris Rogers told CNBC that the announcement is a major step forward in the company’s enterprise strategy, which has grown to power hundreds of digital storefronts.

“It’s taking everything that we’ve been building for retailers over the last decade, and it’s bringing it into the AI era,” Rogers said. “It’s really about putting enterprise-grade AI tech in every grocer’s hands, whether it’s a small, local independent or a national chain.”

The collection of new AI Solutions includes an AI shopping assistant that grocers can provide to shoppers for personalized meal planning, budgeting, and product recommendations.

Dubbed Cart Assistant, the agent can be used across retailers’ websites through Instacart’s Storefront Pro or integrated into the company’s AI-powered shopping carts in-store, according to a release.

Sprouts Farmers Market and Kroger will be the first to roll out Cart Assistant on its website and app.

“AI is transforming the way people shop and today’s customers want the experience to be more personal and intuitive,” said Sprouts President and Chief Operating Officer Nick Konat in a release.

The suite also offers Store View, which provides grocers a real-time view of store shelves and uses images and videos to identify which products are running low or out of stock. Store View is already live with McKeever’s and Good Food Holdings.

The lineup additionally includes an AI-driven catalog system and agentic analysis of retail data to provide business insights.

The online delivery firm is also working with AI companies like OpenAI, Microsoft, Google, and others to “define how grocery shopping is going to work across the next generation of digital agents,” Rogers said.

Instacart’s new products are just the latest examples of generative AI’s rising popularity within the retail industry. Amazon debuted an AI agent for third-party sellers in September, and Walmart launched “super agents” that cater to shoppers, sellers, and suppliers earlier this year.

Instacart shares took a hit after Amazon rolled out its same-day delivery service in August and faces competition from brick-and-mortar retail giants like Walmart and Target, which have their own delivery services.

However, Rogers said that Instacart is working with other grocers to help them compete against industry heavyweights.

“Our retail partners already look at look at us as their technology partner in the grocery industry, and they want to participate in the AI revolution the same way the largest players in the industry do,” Rogers said.