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Nike tops earnings estimates as rising North America sales help to offset China weakness

Nike tops earnings estimates as rising North America sales help to offset China weakness

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A shopper carries Nike bags in San Francisco, California, US, on Wednesday, Dec. 17, 2025.

David Paul Morris | Bloomberg | Getty Images

Nike on Thursday posted quarterly earnings and revenue that topped Wall Street’s estimates, as strength in North America helped to offset a plunge in China sales.

Here’s what Nike reported for its second fiscal quarter of 2026, according to consensus estimates from LSEG:

  • Earnings per share: 53 cents vs. 38 cents expected
  • Revenue: $12.43 billion vs. $12.22 billion expected

The athletic apparel retailer said sales in North America rose 9% to $5.63 billion. But revenue in its Greater China market dropped 17% to $1.42 billion.

The sneaker company is just over a year into CEO Elliott Hill’s turnaround strategy, focusing on regaining its growth and market share, clearing out old inventory and investing in wholesale relationships.

The company said wholesale revenues climbed 8% to $7.5 billion during the quarter. But direct sales — which were a focus for Nike in the years before Hill took over and moved away from the strategy — fell 8% to $4.6 billion.

The company’s stock slid about 2% in extended trading Thursday. Nike shares have dropped more than 13% this year as of Thursday’s close.

This story is developing. Please check back for updates.



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