All Elite Wrestling, the upstart professional wrestling league, will remain a privately-held family business instead of pursuing an initial public offering, according to founder and co-owner Tony Khan.

Khan told CNBC Sport he had no interest in going public because he wants to pass the league down to his kids — who haven’t been born yet.

“I want to build,” said the 42-year-old Khan. “I’m still a relatively young executive, and someday, I’d like to have a family, and hopefully they can work in the business. It’s a family business.”

AEW has grown in recent years, buoyed by a new TV and streaming deal with Warner Bros. Discovery. The league competes with TKO Group’s WWE for talent.