Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1
Formula 1 cars and a circuit made with Lego are displayed at the 2025 Canadian International AutoShow at the Metro Convention Centre in Toronto, Feb. 21, 2025. Nurphoto | Getty Images Lego is rebuilding how consumers engage with motorsport brick by brick. In 2025, Lego kicked off a partnership with Formula 1 that brought officially […]










