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Nvidia CEO Jensen Huang says AI is in a ‘virtuous cycle.’ Here’s what he means

Nvidia CEO Jensen Huang says AI is in a ‘virtuous cycle.’ Here’s what he means

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Jensen Huang, CEO of Nvidia, delivers a speech to business leaders during the APEC CEO summit on October 31, 2025 in Gyeongju, South Korea.

Ezra Acayan | Getty Images News | Getty Images

Nvidia CEO Jensen Huang said Friday that artificial intelligence had reached a “virtuous cycle,” tipping the industry for continuous growth.

Speaking at the Asia-Pacific Economic Cooperation CEO Summit in South Korea, Huang said the vast improvements in AI models were leading to more investment in the technology, which was, in turn, improving the AI models even further.

“We have now achieved what is called the virtual cycle,” he said on stage at the event, wearing a suit rather than his usual black leather jacket.

“The AIs get better. More people use it. More people use it, it makes more profit, creates more factories, which allows us to create even better AIs, which allows more people to use it. The virtual cycle of AI has been designed, and this is … the reason why you’re seeing the world’s capex going so fast.”

His comments come as Big Tech is spending billions to build out AI-related infrastructure and serve its end users.

This year was expected to be a big one for AI spending with Meta, Amazon, Alphabet and Microsoft announcing plans to invest more than $300 billion combined on AI technologies and data center build-outs. This looks set to continue into 2026 as the tech giants plan to boost capital expenditures again, per their respective earnings, reported this week.

Dan Ives, Wedbush Securities global head of technology research, described Nvidia as “the foundation of the AI Revolution” in comments to CNBC after Huang’s remarks onstage.

He described the AI virtuous cycle as: “The more demand, the more building of AI building blocks. And demand creates more demand and capex.”

Huang stressed that profitability was at the heart of the current boom in AI capital investment.

“When something becomes profitable, you want to manufacture more of it, just like when you’re manufacturing chips and wafers and DRAM, if the manufacturing of those chips were profitable, you want to build more factories to create more chips,” he added.

A new era of computing

Nvidia's South Korea deals mark a 'watershed', says Wedbush's Dan Ives

Nvidia, which became the first company to surpass $5 trillion in market value earlier this week, announced a partnership with Korean semiconductor giant Samsung earlier Friday. Samsung plans to buy and deploy a cluster of 50,000 Nvidia GPUs to improve its chip manufacturing for mobile devices and robots.

Huang painted a picture of the future in which artificial intelligence is able to “work,” rather than just be used as a tool. Highlighting the rise of fully automated manufacturing factories, the CEO expects AI to reshape $100 trillion worth of industries around the world.

— CNBC’s Kif Leswing contributed to this report.



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