Black Friday is most popular with Gen Z, even as the holiday loses its shine, new survey finds
People shop at a clothing store in Manhattan on Nov. 7, 2025, in New York City. Spencer Platt | Getty Images Black Friday is proving more popular for younger consumers than for their elders, according to a new report provided exclusively to CNBC. AT&T Business‘ 2025 Holiday Shopping Survey, conducted by Morning Consult, found that […]








