Burger King targets families through movie partnerships in latest stage of turnaround
Burger King’s “How to Train Your Dragon” menu items include the Dragon Flame-Grilled Whopper, Fiery Dragon Mozzarella Fries, Soaring Strawberry Lemonade and the Viking’s Chocolate Sundae. Source: Burger King As Burger King enters the next phase of its turnaround efforts, the fast-food chain is trying to lure families back to its restaurants with colored Whopper […]
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