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NFL’s next big media rights payday is years off — and subject to a shifting industry

NFL’s next big media rights payday is years off — and subject to a shifting industry

A view of a ESPN cameraman during the game between the Jacksonville Jaguars and the Cincinnati Bengals on December 4, 2023 at EverBank Stadium in Jacksonville, Fl.  David Rosenblum | Icon Sportswire | Getty Images In 2021, the National Football League signed an 11-year, $111 billion media rights deal. In July, the National Basketball Association […]

NFL’s next big media rights payday is years off — and subject to a shifting industry Read More »

NBC ripped up its Olympics playbook for 2024 — so far, the new strategy paid off

NBC ripped up its Olympics playbook for 2024 — so far, the new strategy paid off

Mike Tirico is seen on the set of NBCUniversal Paris 2024 Olympics coverage on August 04, 2024 in Paris, France.  Kristy Sparow | Getty Images Comcast’s NBCUniversal has a longstanding bet on the Olympics, but this summer the company threw all of its resources at the Games in a bid to grab more viewership —

NBC ripped up its Olympics playbook for 2024 — so far, the new strategy paid off Read More »

Mavericks, Pelicans games are leaving their local sports networks ahead of NBA season

Mavericks, Pelicans games are leaving their local sports networks ahead of NBA season

The NBA logo before the game between the Detroit Pistons and Charlotte Hornets at Little Caesars Arena in Detroit on March 11, 2024. Nic Antaya | Getty Images Dallas Mavericks and New Orleans Pelicans fans are waiting for a new way to watch local games in the upcoming National Basketball Assocation season. Both teams are

Mavericks, Pelicans games are leaving their local sports networks ahead of NBA season Read More »

Streaming is getting more expensive for consumers. Here’s why

Streaming is getting more expensive for consumers. Here’s why

Jaque Silva | SOPA Images | Lightrocket | Getty Images Streaming is finally starting to pay off for media companies, but there’s a catch — to get there, consumers are facing higher subscription costs and increasingly frequent price hikes. Legacy media companies entered the streaming market with a focus on gaining subscribers and competing with

Streaming is getting more expensive for consumers. Here’s why Read More »

NBCUniversal is pinning Peacock’s streaming success on its .45 billion per year NBA deal

NBCUniversal is pinning Peacock’s streaming success on its $2.45 billion per year NBA deal

The NBA logo is seen outside an NBA fan store in New York on July 8, 2024.  Angela Weiss | AFP | Getty Images Executives at Comcast‘s NBC Sports targeted the NBA’s media rights renewal on their calendars for years. They wanted the NBA back after losing the games to Disney in 2002. But it

NBCUniversal is pinning Peacock’s streaming success on its $2.45 billion per year NBA deal Read More »

DirecTV is pushing its pay TV bundle — without a satellite dish

DirecTV is pushing its pay TV bundle — without a satellite dish

The “For the Birds” ad campaign for DirecTV emphasizes customers don’t need a satellite dish anymore for service. The pigeons are voiced by former NFL star Deion Sanders, and actors Steve Buscemi and Henry Winkler. Courtesy: DirecTV Coach Prime wants consumers to know they can watch DirecTV without a satellite dish.  The company best known for

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Venu, a .99 per month sports streamer, has a tough marketing challenge to find an audience

Venu, a $42.99 per month sports streamer, has a tough marketing challenge to find an audience

Actor Jon Hamm playing Don Draper in Mad Men. Michael Yarish | AMC | AP Call Don Draper, Venu Sports may have a marketing problem The Disney, Fox and Warner Bros. Discovery jointly-owned streaming service said Thursday it will launch this fall at $42.99 per month. That’s much more expensive than Netflix, Max, Peacock or

Venu, a $42.99 per month sports streamer, has a tough marketing challenge to find an audience Read More »

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