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YouTube group The Try Guys has quickly found success in launching subscription model

YouTube group The Try Guys has quickly found success in launching subscription model

Zach Kornfeld and Keith Habersberger of the Try Guys JD RENES The Try Guys, one of YouTube’s most established creator groups, have successfully abandoned their reliance on Google’s algorithms and advertiser revenue by launching a standalone streaming service called 2nd Try. And it’s already starting to pay off. Brand partnerships, sponsored content and advertising have […]

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Automakers are getting back into advertising’s biggest arena: NFL

Automakers are getting back into advertising’s biggest arena: NFL

Toyota’s “We Roll Deep Anthem” spot includes fans and NFL stars “setting off on an adrenaline-packed NFL adventure.” Screenshot Automakers are rushing back into advertising during the National Football League season after a slowdown in recent years. Toyota Motor Corporation, Hyundai Motor Company and the Detroit automakers are among those expected to capitalize on the

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The Green Bay Packers are the one NFL team owned by its fans. Here’s how it works

The Green Bay Packers are the one NFL team owned by its fans. Here’s how it works

Jeff Robinson | Icon Sportswire | Getty Images Only one National Football League team has an ownership structure that resembles a publicly traded company. The Green Bay Packers, who are the 12th most-valuable NFL franchise at $6.3 billion, according to CNBC’s Official 2024 NFL Team Valuations, are the only publicly owned team across the four

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Lion King director says AI is a ‘Wild West,’ but has the potential to democratize filmmaking 

Lion King director says AI is a ‘Wild West,’ but has the potential to democratize filmmaking 

Lion King directors Roger Allers (L) and Rob Minkoff. Kevin Winter | Getty Images Artificial intelligence is a “Wild West” with “very few rules” — but it has the potential to democratize the film industry in the long term, according to the director of “The Lion King.” Rob Minkoff, who co-directed the classic 1994 animated

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NFL’s next big media rights payday is years off — and subject to a shifting industry

NFL’s next big media rights payday is years off — and subject to a shifting industry

A view of a ESPN cameraman during the game between the Jacksonville Jaguars and the Cincinnati Bengals on December 4, 2023 at EverBank Stadium in Jacksonville, Fl.  David Rosenblum | Icon Sportswire | Getty Images In 2021, the National Football League signed an 11-year, $111 billion media rights deal. In July, the National Basketball Association

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NBC ripped up its Olympics playbook for 2024 — so far, the new strategy paid off

NBC ripped up its Olympics playbook for 2024 — so far, the new strategy paid off

Mike Tirico is seen on the set of NBCUniversal Paris 2024 Olympics coverage on August 04, 2024 in Paris, France.  Kristy Sparow | Getty Images Comcast’s NBCUniversal has a longstanding bet on the Olympics, but this summer the company threw all of its resources at the Games in a bid to grab more viewership —

NBC ripped up its Olympics playbook for 2024 — so far, the new strategy paid off Read More »

Mavericks, Pelicans games are leaving their local sports networks ahead of NBA season

Mavericks, Pelicans games are leaving their local sports networks ahead of NBA season

The NBA logo before the game between the Detroit Pistons and Charlotte Hornets at Little Caesars Arena in Detroit on March 11, 2024. Nic Antaya | Getty Images Dallas Mavericks and New Orleans Pelicans fans are waiting for a new way to watch local games in the upcoming National Basketball Assocation season. Both teams are

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Bronfman’s Paramount bid could keep Shari Redstone involved at the company

Bronfman’s Paramount bid could keep Shari Redstone involved at the company

Edgar Bronfman, Jr. Cameron Costa | CNBC Edgar Bronfman Jr.’s offer for a controlling stake in Paramount Global could keep Shari Redstone close to the company, if his bid is successful. Bronfman is open to having Redstone, currently non-executive chairman at Paramount, remain involved with the company if the Paramount special committee accepts his consortium’s

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Paramount special committee extends Skydance ‘go shop’ period as it reviews Bronfman offer

Paramount special committee extends Skydance ‘go shop’ period as it reviews Bronfman offer

Edgar Bronfman, Jr. Cameron Costa | CNBC The future of Paramount Global is still uncertain. Paramount’s special committee on Wednesday said it would extend by 15 days an agreed-upon “go shop” period of its merger agreement with Skydance as it reviews a competing offer from Edgar Bronfman Jr. Bronfman initially offered $4.3 billion for Shari

Paramount special committee extends Skydance ‘go shop’ period as it reviews Bronfman offer Read More »

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