NBC ripped up its Olympics playbook for 2024 — so far, the new strategy paid off
Mike Tirico is seen on the set of NBCUniversal Paris 2024 Olympics coverage on August 04, 2024 in Paris, France. Kristy Sparow | Getty Images Comcast’s NBCUniversal has a longstanding bet on the Olympics, but this summer the company threw all of its resources at the Games in a bid to grab more viewership — […]
NBC ripped up its Olympics playbook for 2024 — so far, the new strategy paid off Read More »