The Cowboys are worth $11 billion. Here’s how Dallas went from losing $1 million a month to topping the NFL in value
DaRon Bland, #26 of the Dallas Cowboys, celebrates after an interception returned for a touchdown in the game against the Washington Commanders during the fourth quarter at AT&T Stadium in Arlington, Texas, on Nov. 23, 2023. Ron Jenkins | Getty Images When Jerry Jones plunked down $150 million to buy the Dallas Cowboys in 1989, […]