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Automakers are getting back into advertising’s biggest arena: NFL

Automakers are getting back into advertising’s biggest arena: NFL

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Toyota’s “We Roll Deep Anthem” spot includes fans and NFL stars “setting off on an adrenaline-packed NFL adventure.” Screenshot Automakers are rushing back into advertising during the National Football League season after a slowdown in recent years. Toyota Motor Corporation, Hyundai Motor Company and the Detroit automakers are among those expected to capitalize on the […]

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Rising NFL valuations mean massive returns for owners. Here’s how good the investment is

Rising NFL valuations mean massive returns for owners. Here’s how good the investment is

Business News

A National Football League team today is a $6.5 billion business. That is the average value of the NFL’s 32 franchises, according to CNBC’s Official 2024 NFL Team Valuations. Pro football teams have been a lucrative asset for owners in the most popular U.S. sports league: The returns they have seen on their initial investments

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NFL’s next big media rights payday is years off — and subject to a shifting industry

NFL’s next big media rights payday is years off — and subject to a shifting industry

Business News

A view of a ESPN cameraman during the game between the Jacksonville Jaguars and the Cincinnati Bengals on December 4, 2023 at EverBank Stadium in Jacksonville, Fl.  David Rosenblum | Icon Sportswire | Getty Images In 2021, the National Football League signed an 11-year, $111 billion media rights deal. In July, the National Basketball Association

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Judge temporarily blocks sports streaming service Venu, ruling in favor of Fubo TV on antitrust concerns

Judge temporarily blocks sports streaming service Venu, ruling in favor of Fubo TV on antitrust concerns

Business News

A detail view of a broadcast camera is seen with the NFL crest and ESPN Monday Night Football logo on it during a game between the Chicago Bears and the Minnesota Vikings at Soldier Field in Chicago on Dec. 20, 2021. Icon Sportswire | Icon Sportswire | Getty Images A U.S. judge temporarily blocked media

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Disney’s ‘Deadpool & Wolverine’ becomes the highest-grossing R-rated film of all time

Disney’s ‘Deadpool & Wolverine’ becomes the highest-grossing R-rated film of all time

Business News

Hugh Jackman and Ryan Reynolds star in Marvel’s “Deadpool & Wolverine.” Disney The trio of Ryan Reynolds, Hugh Jackman and Shawn Levy has captured lightning in a bottle with “Deadpool & Wolverine.” As of Thursday, the Disney and Marvel film is the highest-grossing R-rated title of all time, surpassing Warner Bros.’ “Joker.” With $516.8 million

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Streaming is getting more expensive for consumers. Here’s why

Streaming is getting more expensive for consumers. Here’s why

Business News

Jaque Silva | SOPA Images | Lightrocket | Getty Images Streaming is finally starting to pay off for media companies, but there’s a catch — to get there, consumers are facing higher subscription costs and increasingly frequent price hikes. Legacy media companies entered the streaming market with a focus on gaining subscribers and competing with

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NBCUniversal is pinning Peacock’s streaming success on its .45 billion per year NBA deal

NBCUniversal is pinning Peacock’s streaming success on its $2.45 billion per year NBA deal

Business News

The NBA logo is seen outside an NBA fan store in New York on July 8, 2024.  Angela Weiss | AFP | Getty Images Executives at Comcast‘s NBC Sports targeted the NBA’s media rights renewal on their calendars for years. They wanted the NBA back after losing the games to Disney in 2002. But it

NBCUniversal is pinning Peacock’s streaming success on its $2.45 billion per year NBA deal Read More »

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